To request a copy of this limited circulation report in confidence, please submit your e-mail and we will contact you shortly.


B&A Consumer Confidence Tracker September 2016

The latest B&A Consumer Confidence Tracker is out now.

Ireland’s subtly improving GDP and GNP are not being reflected in consumer confidence, as consumers attitudes towards the economic outlook of the country has remained steadfast since the dip experienced post the Brexit vote. It should be noted that future confidence is lower now than compared to September 2015.

September sees an increase in positivity among those living outside Dublin however, while Dubliner optimism has declined, resulting in both cohorts sharing a relatively equal level of consumer confidence.

This reversal of positivity; as those outside Dublin become more positive, while Dubliners optimism declines, is perhaps a direct impact of Brexit, with Dubliners now being more cautious about the impact which Brexit will have on the Irish economy. The looming strikes, particularly in Dublin are likely to be a factor to a degree.

Attitudes towards personal asset value, personal finances, savings and purchasing all remain stable for the year ahead. This indicates that the Irish consumer is still very cautious, with some perhaps bracing themselves for the full impact of Brexit, which is yet to be felt on the Irish economy. Irish nationals have a much lower confidence compared to their foreign national counterparts.

To read the Consumer Confidece report, please click here.

View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

View Services

Sign up to our mailing list