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Maggie Matthews

Research Director
Qualitative and strategic planning, leading strategy, positioning and innovation projects

Maggie joined B&A in 2017 from Jump! here in Dublin, where she was a Senior Planner.

She was at Flamingo in the UK before that, working on global brand positioning projects, consumer understanding and creative strategy development. Maggie has a PhD from TCD and a Diploma from the Market Research Society. Her particular areas of expertise are food and drink, telecommunications and finance. Maggie has always been a performer. In fact, she initially undertook a theatre studies degree and still enjoys amateur dramatics.