Dr Harding is passionate about giving data analytic output the gift of time and thought to develop an informed rhetoric and mythos necessary to inform decision-makers.

She is adept at deploying forensic analysis and provocative thinking in the space between data and strategy. She is persuasive in creating elegant, engaging, simple and strategic stories.

Lorna is principal of her consultancy company The Research Perspective, which has provided research and consultancy services to enterprises and individuals in Ireland, the UK, and the United States since 2001.