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A mainstay of our work and output, we have savoured and nurtured everything from artisan and hand-produced to largescale and mass-produced food. From flour to bread to beer to meat we study the basics from taste, mouthfeel and formulation, through to packaging, branding, positioning and pricing. We run product tests, in-home placements, workshops, ideation sessions, NPD clinics and ethnographic studies, through to tracking and evaluative studies, price modelling and detailed category and sector reviews. Talk to us about food: John, Ian and Elaine
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.