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Retailing and shopping is at the crucible of much commercial life. How we shop, and how retailers cater to our needs, has a fundamental implication for brands, for manufacturers, and for all consumer goods marketers. At B & A we run a very broad spectrum of shopper studies encompassing qualitative, quantitative, ethnographic and observational approaches. Our national fieldforce regularly interviews samples of 2,000 -3,000 exiting a wide variety of stores each week, while our qualitative moderators run clinics and accompany shoppers in situ, working for retailers themselves, for category management experts, and for brand owners. We conduct a diversity of projects from large scale market segmentation exercises down to narrowly focussed point of purchase and shopper reaction studies. To talk to one of our shopper experts and share in some of our published insights get in touch with: Elaine, Luke and Neil
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.