B&A TechScape 2021

Every year B&A’s TechScape report tracks the use of and attitudes towards technology in Ireland. The pace of adoption of new tech solutions has been staggering as each year goes by. What makes this year’s research so much more intriguing however is when we examine the role that Covid-19 has played in driving our use of technology.

B&A’s annual TechScape report

Since 2012, we have been tracking the use of and attitudes towards technology in Ireland. This report provides a comprehensive review of the state of technology at home in Ireland.

TechScape 2018

Techscape is conducted on our face-to-face CAPI Omnibus amongst a fully representative sample of 1,000 adults aged 16+ years.
The sample is stratified by age within gender by town size across 63 sampling points nationwide. An overall socio-economic status quota is also applied.
As such, the sample is fully representative of all Irish adults, and not limited solely to the online population.

TV Trends – A view from the Establishment Survey

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel

eir Connected Living Survey

We have become a nation that loves our smart, connected devices and are heavily reliant on technology for nearly every aspect of our lives.

Check out the latest eir Connected Living Survey

eircom Household Sentiment Survey

85% of adults now have access to an online device which can be used on-the-go.

Eircom Home Sentiment Survey Phase III

Eircom Home Sentiment Survey

A tech savvy nation that needs to be constantly connected

Return2Sender

Return2Sender Mobile Survey June 2011