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B&A Sign of the Times (SOTT) 2021

31/03/21

Following on from the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available.

If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please email neil@banda.ie,  maggie@banda.ie, niall.brennan@banda.ie

B&A Sign of the Times (SOTT) 2021

Sign of The Times (SOTT) Marketing Society Webinar 7th May 2020

7/05/20
Sign of The Times (SOTT) Marketing Society Webinar 7th May 2020

B&A’s annual TechScape report

20/04/20

Since 2012, we have been tracking the use of and attitudes towards technology in Ireland. This report provides a comprehensive review of the state of technology at home in Ireland.

B&A’s annual TechScape report

Sign of the Times 2020

14/04/20

Our annual Sign of the Times report is now available.  We’re looking at the Irish psyche prior to this crisis, what’s top of mind for the nation, how our perceptions, attitudes and behaviour are changing, particularly in relation to the State of the Nation, The Climate Crisis and Technology.

 

 

Sign of the Times 2020

Sign Of The Times 2019

5/03/19

In this year’s review of consumer trends we have got up close and personal to living in Ireland.

Using a novel combination of face-to-face and digital qualitative we have captured a ‘day in the life’ of Irish citizens.

The report also draws from B&A published data on the economy, health, technology and shopping providing a comprehensive picture of where we are in 2019.

Sign Of The Times 2019

Sign Of The Time 2018

13/03/18

In a buoyant economy we are fascinated by health but bewildered by contradictory information. In the search something we can trust we are more likely to believe a TV show than Social media. We are beginning to step back from the intense buzz of an ‘always on’ lifestyle by detoxing from technology or bizarrely by installing a new mindfulness app!

Sign Of The Time 2018

Sign of the Times Techscape 2017

17/04/17

79% of us access the internet once or more a day. Read the Sign of the Times Techscape 2017 report to find out more.

Sign of the Times Techscape 2017

B&A Sign Of The Times 2017

9/02/17

B&A brings you the latest review of consumer trends in Ireland.

This is the 8th Annual Sign of the Times review and it brings together the results from in-house projects combining specially commissioned groups, and survey data.

We also look at ‘Irishness’ in 2017, how the world views us and the impact of shifts in technology, shopping and international politics.

Updated figures from our published surveys and other sources have also been included.

B&A Sign Of The Times 2017

Sign Of The Times 2016

20/04/16

This is our seventh annual Sign Of the Times review of consumer trends.

It combines the assembled insights from our senior team of researchers across the full year.

Updated figures from our published surveys and other sources have also been included.

Sign Of The Times 2016

B&A Sign of the Times 2015

24/02/15

Most feel 2015 is the year the country has turned a corner.

B&A Sign of the Times 2015

B&A Sign of the Times 2014

5/01/14

This report explores the a country divided – city buzz and country cynicism.

B&A Sign of the Times 2014

B&A Sign of the Times 2013

5/01/13

The 2013 edition of B&A’s Sign of the Times focussed on emergent consumer behaviour and what it meant for business.

B&A Sign of the Times 2013

B&A Sign of the Times 2012

5/01/12

In 2012 the Sign of the Times report had a different focus, with a group of New Irish in Sligo and an online extended group with pre-career Ex Pats living in Australia.

B&A Sign of the Times 2012

B&A Sign of the Times 2011

5/01/11

Drawn from observations in 100s of consumer research projects over the course of 2011 and a series of group discussions in the final few weeks of the same year, this report attempted to capture the zeitgeist in Ireland at that time.

B&A Sign of the Times 2011

B&A Sign of the Times 2010

5/01/10

This report presents what we heard ‘from the horse’s mouth’ and what it meant to be Irish in 2010.

B&A Sign of the Times 2010

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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