Ireland in Flux….where we’ve got to and where we’re going
23/09/12188 countries are represented in the non-Irish natural population. However, 82% of those come from only 10 countries.

A Shifty Lot
23/10/06Marketing Society

Consilience
23/11/03A companion piece to “Six Easy Pieces”, this review draws on a series of case histories to provide guidelines for new and old product development.

Six Easy Pieces
23/10/00A reflective piece, drawing lessons from six case histories spanning 25 years of market research in Ireland. The lessons learned have been important contributors to the research philosophy of Behaviour & Attitudes.
