Reports: Customer Experience CX
Customer Experience (CX): How to start making the case for investment in customer experience
Our in-house CX specialist, Clare Kavanagh, has written a Customer Experience article about the value of making a financial case for improving CX, with some simple strategies to do. The article also looks at the conundrum facing many companies that the better you are at CX , the harder it is to improve and sustain […]
Customer Experience (CX) Series in Marketing.ie – Customers Deserve Choice of Channels
Our in-house specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing.ie In this, the fourth and final article in this series, Clare talks about how digital experiences often conceived and delivered at pace throughout the pandemic are not meeting customers’ expectations or needs now.
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ComReg Mobile Consumer Experience Survey
B&A was commissioned by the Commission for Communications Regulation (ComReg) to carry out a survey on mobile services experiences of Irish consumers.
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Customer Experience articles in Marketing.ie by Clare Kavanagh – Engagement in a new world of work
Clare’s latest article featured in this month’s marketing.ie reports on findings from a recent B&A study which explored employee engagement and working from home. “Whether employee optimism about feeling equally well resourced to deliver at home as in the office is well founded or not; only time will tell.” Clare Kavanagh
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Customer Experience articles in Marketing.ie by Clare Kavanagh – Conscious of Data Posing as Insight
Our in-house specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing.ie “Conscious of Data Posing as Insight – Clare Kavanagh says that as consumers now have a powerful voice through social media, keeping close to them is essential”
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Customer Experience articles in Marketing.ie by Clare Kavanagh – How Net Promoter 3.0 can be a Potent Tool
Our in-house Customer Experience (CS) specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing. ie “How Net Promoter 3.0 can be a Potent Tool – Clare teases out the new customer experience tool, Net Promoter 3.0, by looking at its strengths and weaknesses”
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