AdEffect
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
AdEffect answers the 11 questions we consider essential to understanding the effectiveness of an advertising campaign or idea. It measures recall, branding, likeability, persuasion, involvement, top of class, and staying power, all against locally developed norms and has the flexibility to evaluate client-specific KPIs.
