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33% of last Christmas spend was online in Ireland. This will grow by a fifth to 40% in 2016.

Last year a third of a typical Irish shoppers spend was online and our study predicts that this will rise by a fifth this Christmas, to 40%.

If €7 in every €10 continues to hit overseas, rather than Irish coffers, the Omnichannel drift could be fatal for many Irish retailers. However the shopper indicates that they want to buy the quirky, the personal, the individual ahead of global brands from mega-sellers. The research throws down a challenge to our retailers and brands to ensure that they embrace and satisfy our bourgeoning digital needs, as bricks and mortar isn’t sufficient as a route to market any more.

Read more in our Omnichannel Study released October 6th

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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