Why are we different?
Experience
Providing strategic marketing advice is a serious business. We have, by a considerable margin, the most experienced team of quantitative and qualitative researchers in Ireland.
We have regularly presented papers on research and branding to the Irish Marketing Society, The Irish Marketing Institute and ESOMAR down through the years.
All phases of our projects are handled by Directors of the company.
Independence
We do not believe in ‘black box’ solutions and, as an independent company, we are not compelled to sell specific methodologies. We tailor the methodology of a project to the marketing issue in question.
Quality
We are members of, and adhere to the guidelines set down by ESOMAR (the European Society of Opinion and Market research Organisations).
We are official Market Research Society (UK) Company Partners.
We are also members of both the Marketing Society of Ireland and AIMRO (The Association of Irish Market Research Organisations)
International
We regularly conduct and co-ordinate both quantitative and qualitative international studies.
We are partner members of both Qualis and Iris.
Iris
A global affiliation of independent full service market research agencies.
Qualis
A European affiliation of independent market research agencies