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We are fascinated by the world around us and curious about people, not simply as consumers of products and brands, but in how they interact within the broader cultural surroundings.

What We Do

B&A

Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. We help to guide the positioning of brands and to ensure that they are fit for purpose in changing and challenging markets.

We monitor their progress and help clients to achieve their business objectives

How We Do It

B&A

We test and deploy new and innovative techniques to provide intelligent, insightful and well considered advice and guidance. Our consulting is grounded in solid application of methodologies but inspired by the creative use and blending of new approaches. Above all, we aim for clarity of output and direction

What Makes Us Different

For 26 years we have been Irelands leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small ‘boutique’ agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.
We combine interests in a wide range of areas – fashion, the arts, gaming, shopping, culture and society – we aim for a diverse range of skills and perspectives under one roof.

Our Resources

Our experience and expertise is unparalleled. We have a full time staff of forty, almost 250 interviewers nationwide and deep roots in the community. The company remains owned by its multi-disciplinary research team, all of whom are active, everyday researchers, rather than business managers. We maintain a strong and stimulating business by working in partnership with excellent clients and brands. B & A is an active participant in a 30-company global network that shares thinking, approaches and ideas and helps to keep us up to date with developments from around the world.

Representation

We have also presented papers to many local and global industry conferences; to the Global Dairy Platform in Mexico and Chicago. The Market Research Society in the UK and to ESOMAR in Cannes. We believe it is important to stretch ourselves and to demonstrate our commitment to being best-in-class. We are frequently chosen to conduct and direct overseas studies for both Irish and multinational clients.

Telling the story

B&A

How we communicate and explain ourselves is one of the most important aspects of what we do in our lives. Whether you are putting together a communications campaign, unlocking the story of your brand, or trying to persuade people to invest in your idea, the succinctness and clarity of your thinking and how you express it are paramount.

At B&A we also appreciate that our work is at its best when it is well thought through, clearly expressed and persuasively communicated. That might necessitate a powerpoint presentation, a series of video highlights, an infographic, or a company-wide briefing programme, to ensure  that everyone else gets it too.

We reflect closely on how we communicate our research, how we present it and what we want it to look like. We always work with our clients to ensure that how we communicate project findings with them is how they want it and capable of impressing their internal stakeholders too.

Nobody remembers a story told badly.

b&A

Featured Clients

B&A

Our featured clients

Delve Deeper

B&A

Our aspiration, to Delve Deeper, is intended as the point of difference we commit to achieving.
Market research is a broad discipline encompassing a range of approaches and techniques, both fluid and ever-expanding.
Choosing the right approach is one of the key points of difference that an experienced researcher can add. Research isn’t really a science, but moreso an art, an element of the creative process.

Insightful

Insightful research relies on quality and depth of analysis. Both are predicated on excellence of approach and attention to detail. These are the principles we commit to at B & A.

Understanding

Used right, clever and well conceived research can provide the spark of difference, the breakthrough in consumer understanding and insight.

Experience

It is about the experience of knowing what is possible and the confidence and creativity to blend approaches and methods to get better and deeper insight.

Awards

B&A

                                                                                                                                                                                 IMAG0276           BA-and-JCDecaux-Collaboration-wins-Best-Advertising-Research-Award1-1024x782

Like any agency whose stock in trade is advice and guidance grounded in our analysis of research, we are happy to be judged by our clients and peers. Apart from setting, meeting and exceeding day-to-day project objectives, we have won eleven Marketing Society Research Excellence Awards since the peer and client adjudicated scheme was introduced four years ago. We are particularly proud of two category wins in Strategic Research and of our two Grand Prix awards.

We have also presented papers to many local and global industry conferences: to the Global Dairy Platform in Mexico and Chicago, The Market Research Society in the UK and to ESOMAR in Cannes. We believe it is important to stretch ourselves and to demonstrate our commitment to being best-in-class. We are frequently chosen to conduct and direct overseas studies for both Irish and multinational clients.

View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

View Services

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