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Vital when we need to dig deeper, stimulate a broader creative response or in advance of strategic planning.
For example, where we are exploring new directions, seeking consumer input in the process of ideation and development, building a brand proposition.
Respondents are selected to be more creatively minded than average and we utilise a range of projective and enabling techniques to promote fresh/original thinking and to stimulate discussion.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.