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Business to Business Barometer


To meet the need for a regular syndicated study among business owners  we introduced our B2B Barometer in 2008, firstly as the basis for our Business Confidence Monitor. Initially running quarterly we nor commit to running at least six times a year, asking questions across a wide variety of topics from banking to utilities, business regulation to employment rights and responsibilities.

With a fresh sample of 350 owners or senior managers per wave, the survey enables cost effective access to a hard-to-reach target grouping.

Fieldwork is by phone using highly experienced B2B specialist interviewers operating from our Milltown CATI unit.

To find our more or book questions on one of our upcoming studies, talk to one of the quantitative team at B&A.


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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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