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Barometer

B&A

We have been running our face-to-face Barometer survey for over 25 years. Barometer is a syndicated, fortnightly consumer omnibus survey asking questions across a wide range of topics and areas. We run 24 of these a year, enabling clients to periodically revisit their market as and when they chose.

Clients can ask anything from one to two questions upwards and just focus on key interest groups should they chose: whether nursing mothers, grocery shoppers, cat owners or motorists.

It is both highly cost effective as well as the most sophisticated consumer omnibus available. The interview is hosted on small handheld netbook computers enabling our interviewers to play TV ads or show web pages as prompts where necessary. With a quota controlled sample of 1,000 aged 16 and over, and 63 randomly chosen sampling points per survey, Barometer is of opinion poll standard.

Studies book up on a first come first served basis, with clients offered exclusivity within their category.

To find out more about Barometer, book your place, or ask us to develop a questionnaire for you call any of our quantitative team.

To see the 2017 schedule, click here.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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