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Telebarometer is B&As monthly telephone omnibus. Like out face to face Barometer, Telebarometer is a syndicated, multi client survey with a range of topic areas included for non-competing clients.
Interviewing is by phone from our Milltown Computer Assisted Telephone Interviewing (CATI) Unit, using highly trained and closely supervised interviewers.
With a quota sample of 1,000 Telebarometer provides a large, population representative sample and the opportunity to collect data with a margin of error of no more than +/-3%. Meticulous quota controls including a target number of interviews to mobiles ensures that we mirror the population as closely as possible.
Costed more competitively than face to face Barometer, the B&A Telebarometer is better suited to simpler questions and obviously those that dont necessitate detailed prompt material.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.