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TV Trends – A view from the Establishment Survey

19/10/16

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel

TV Trends – A view from the Establishment Survey

20% of us kick off Christmas with Cyber Monday

7/10/16

20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.

Read more in our Omnichannel Study released October 6th.

20% of us kick off Christmas with Cyber Monday

B&A Consumer Confidence Tracker September 2016

6/10/16

Ireland’s subtly improving GDP and GNP are not being reflected in consumer confidence, as consumers attitudes towards the economic outlook of the country has remained steadfast since the dip experienced post the Brexit vote. It should be noted that future confidence is lower now than compared to September 2015.

B&A Consumer Confidence Tracker September 2016

Sunday Times / Behaviour & Attitudes Opinion Poll September 2016

17/09/16

Sinn Fein recovers lost ground in most recent B&A/Sunday Times poll

Sunday Times / Behaviour & Attitudes Opinion Poll September 2016

Sunday Times / Behaviour & Attitudes Opinion Poll July 2016

16/07/16

FF assumes pole position as SF and Smaller Parties slide

Sunday Times / Behaviour & Attitudes Opinion Poll July 2016

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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