TV Trends – A view from the Establishment Survey19/10/16
TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.
The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel
20% of us kick off Christmas with Cyber Monday7/10/16
20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.
Read more in our Omnichannel Study released October 6th.
B&A Consumer Confidence Tracker September 20166/10/16
Ireland’s subtly improving GDP and GNP are not being reflected in consumer confidence, as consumers attitudes towards the economic outlook of the country has remained steadfast since the dip experienced post the Brexit vote. It should be noted that future confidence is lower now than compared to September 2015.
Sunday Times / Behaviour & Attitudes Opinion Poll September 201617/09/16
Sinn Fein recovers lost ground in most recent B&A/Sunday Times poll
Sunday Times / Behaviour & Attitudes Opinion Poll July 201616/07/16
FF assumes pole position as SF and Smaller Parties slide