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Maggie Matthews

B&A

Maggie Matthews

Career

Before landing in B&A in 2017, Maggie spent over 8 years working in the UK, most recently with the global agency Flamingo and worked as a Senior Planner with Jump! here in Dublin.

While in the UK, she worked on global brand positioning projects, consumer understanding and creative strategy development, working in close partnership with trends/semiotics teams as well as external quantitative and advertising partners to drive consumer and brand understanding, shape strategy and deliver growth. Her clients spanned;  Unilever across their ice cream brands (Cornetto, Wall’s, Magnum) and haircare business (Dove, Tresemmé, Sunsilk).   Other clients included Brown Forman, Suntory/Jim Beam, O2, M&S, Nestle, and Reckitt Benckiser.

Focus

Maggie is more focused on qualitative and strategic planning, leading strategy, positioning and innovation projects, mainly in food and drink, telecos and financial areas.

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Methodologies & Qualifications

Maggie has a PhD from Trinity College Dublin and a Diploma from the Market Research Society

Otherwise

Maggie started out doing a Theatre Studies degree and still loves a bit of Am Dram

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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