To request a copy of this limited circulation report in confidence, please submit your e-mail and we will contact you shortly.

Close

Luke Reaper

B&A

Luke Reaper

Career

Luke is the Managing Director and a shareholder of B&A, and has over 20 years experience in the Irish market. Prior to joining B&A he was a board director of TNS mrbi in Ireland, and also previously worked for Lansdowne Market Research. He is an eight time winner of Research Excellence Awards from the Marketing Society of Ireland, including the Grand Prix in 2011 and 2012. His Urban Life Online Community for Metro Hearld won the 2010 All Ireland Marketing research award.

Focus

He has  particular expertise in Technology, Consumer (FMCG), Media, Financial, and Social issue research, and has spoken at many conferences on consumer insight.

Methodologies & Qualifications

Luke divides his time equally between both qualitative and quantitative research, specialising in pioneering innovative techniques such as Passive App Tracking.  He is a Psychology graduate of University College Dublin, with a B.A. (Hon) in Psychology and a Masters in Social and Organisational Psychology.

Otherwise

He is a past board member of Make-A-Wish Ireland (www.makeawish.ie). His hobby is horse riding and can be seen hacking out at a field near you!

View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

View Services

Sign up to our mailing list