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Louise McGrillen

B&A

Louise McGrillen

Career

Louise has run Field Operations at B&A since November 2007. She is in charge of B&A’s very large network of interviewers and has rolled out our new technology across the panel and she personally oversees many large studies such as TAM, Eurobarometer, TILDA and the B&A Barometer. She began her career with Irish TAM and Attwood. During her time there, Louise gained extensive experience while managing two nationwide panels; the Attwood consumer panel and the setting up of the first online Irish TAM Panel.

Focus

Fieldwork quality and Interviewer training and retention. All face-to-face quantitative studies and qualitative recruitment.

Methodologies & Qualifications

Louise has a BA Degree in English Literature from  St. Patrick’s College, Maynooth and also holds a Higher Diploma in Education. She is Ireland’s most experienced field controller, having managed the annual Establishment Survey for twelve consecutive years. Louise has headed field ops at Millward Brown, TNS MRBI and AGB.

Otherwise

Louise likes to run marathons and play bridge; but not at the same time! She is B&A’s top athlete.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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