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Elsa Butler Rees


Elsa Butler Rees


Elsa began her career in market research with iReach Insights where she worked as a qualitative research analyst.


Elsa is a dualist, but has a particular focus on Qualitative given her background.

Methodologies & Qualifications

She is a Trinity graduate, with a M.Sc. in Applied Social Research, together with first class honours in Psychoanalysis and Marketing.


Champion chili pepper eater

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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