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Cathy began her career with Allianz Global Assistance (formerly Mondial Assistance) in 2006, and in 2008 was promoted to Business Development Executive. Part of this role included the analysis of motor breakdowns by model and other demographics, which was her first introduction to quantitative research. She joined Behaviour & Attitudes in 2013, and has been involved in the production of numerous quantitative and qualitative reports since then. She has a has a keen interest in all types of research, however she is particularly drawn to the areas of segmentation and brand tracking.Focus
Tourism, media, automotive, insurance, healthcare, qualitative and quantitativeMethodologies & Qualifications
All methodologies. Cathy has a BA (Hons) in English and Psychological Studies from NUI Galway and a Higher Diploma in Public Relations from the Irish Academy of Public Relations.Otherwise
A proud (but more often than not heartbroken) Galway hurling fan!
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.