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Anita Mullan

B&A

Anita Mullan

Career

Anita joined B&A in 2011 having worked in the Market Research industry for four years previously. As a dualist researcher, Anita has gained extensive experience across a number of sectors including utilities, telecommunications, FMCG’s, financial services and public sector. Anita has also been heavily involved in eye tracking methodologies and studies concentrating on the growth of new technology.

Focus

Eye tracking, segmentations, technology, media, public sector, telecommunications, NPD

Methodologies & Qualifications

All methodologies. Anita has a BA (Hons) in Humanities from the University of Ulster, and an MA in Journalism from Dublin City University. Anita has also completed numerous Market Research Society courses.

Otherwise

An avid GAA fan and loves match days!

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