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B&A Corporate Reputation Model

As the global economy continues to recover, large corporations need to keep track of their reputational standing amongst the general public and/or the Business Community.

Corporate Reputation and Corporate Image are widely accepted to have a significant influence on customer loyalty and, subsequently, profitability.

The B&A Corporate Reputation Model measures the corporate reputation of organisations in comparison with a range of other businesses or organisations. The B&A CRM score is based upon the results of a series of questions which are consolidated to constitute four key metrics:

– Corporate Image
Overall rating of companies on range of image-based attributes.

 Corporate Affinity
Levels of Affinity or psychological closeness between the public and companies measured.

Corporate Behaviour
Rating of most recent behaviour of organisations in terms of corporate responsibility.

Corporate Trust
Levels of trust invested in organisations, and whether this has improved, disimproved or remained the same in recent months

Overall Corporate Reputation Score
 Indexed single figure score based upon a weighted average of Corporate Image, Affinity, Behaviour and Trust.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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