Free-From – Food Forum
Welcome to ShopperWatch, a partnership between Checkout and B&A.
Every month, ShopperWatch tracks shopper opinions on retailer advertising, new-product launches, and retailer and brand promotions.
The first aspect of the ShopperWatch feature asks 500 shoppers for their opinions on what’s hot on the shelves and on the screens each month.
This month’s ShopperWatch study looks into consumer purchasing patterns of free-from foods, such as gluten free, wheat free, dairy free and nut free foods.