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Media: Farming Sector

B&A

The Irish Examiner is a major national broadsheet newspaper in Ireland, based in Cork. they wanted to establish a stronger profile amongst farmers. To support this strategy, the B&A fieldforce took the temperature of farmers and delved into the issues that exercise them.  Interviewing was spread across a range of agricultural shows from Tinahely to Tullamore, West Cork to Wexford.

The resulting series and supplements assured the Irish Examiner a highlight publication in the week of the National Ploughing Championship. Raising their profile with the key target audience and providing a springboard for future sales.

b&A

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