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Global Dairy Platform: International Research

B&A

Global Dairy Platform

The Global Dairy Platform leads the development of a collaborative unified approach on common industry issues.

Ireland is the home of milk and we love it and drink it more than most people worldwide. After many projects on milk, B&A was engaged by the Global Dairy Platform to find out and determine the global essence of milk comparing this across continents, the challenge was to unlock and articulate its true potential.

A qualitative study involving planning work and group discussions with other market researchers in America and Europe lead to some breakthrough thinking, presentations in Chicago and Tel Aviv, and the development of a Global ‘Architecture’ for the category.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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