B&A People

Ian McShane

 Ian has worked in a number of research agencies over the last twenty years or so, including stints as Head of Irish TAM Ltd (1993-1995), and Managing Director of TNS mrbi (1998-2006).

 

A dualist researcher, Ian recognises the value of both qualitative and quantitative research applications, and the benefits which tailored research solutions can bring from the early stages of new product development right through to the measurement of a brands performance in the marketplace.

 

Ian is keenly aware of the need for constant innovation in the tools and techniques applied by researchers in today’s fast moving technological environment, at the same time ensuring the fundamental principles of best practice are maintained.

Dean Howlin

Dean Howlin is the head of B&A’s statistical analysis unit. He has worked with Behaviour & Attitudes for over eight years. Prior to that he was a statistical analyst with Infocorp, where he had responsibility for the analysis of the JNLR (Joint National Listenership Research) and also for special runs on the JNRS (Joint National Readership Survey).

 

Dean is currently Director in charge of analysis of JNIR (Joint National Internet Research).

Des Byrne

Des Byrne began his career as a full-time researcher when he joined Irish Marketing Surveys in 1969. By 1972 he had become a Director of what was then the largest market research company in Ireland. In that year he was responsible for the design and implementation of the single largest market research study undertaken in Ireland at the time: The Joint National Media Research Project.

 

In 1973 he worked on the first detailed published election polls in Ireland – for the Irish Times. He has worked as a private pollster in almost every major Irish election since then.

 

Des is one of the founding partners of Behaviour & Attitudes. He has worked on many defining projects: Surveys on the choice of a second television network (which led to the establishment of RTE2), the future of the Irish Newspaper Industry, and the establishment of The National Lottery.

 

A full member of the Market Research Society in the UK and a former national representative to ESOMAR (the European Society of Opinion in Market Research), Des has delivered many papers on market research at national and international conferences.

Neil Douglas

Neil Douglas graduated from Trinity College Dublin in the late 80s with a degree in English and Sociology. He worked for 6 years in London for two research agencies before returning to Dublin where he joined Lansdowne Research. In 1999 he joined Behaviour & Attitudes as a director and shareholder.

 

He is a qualitative specialist with a particular interest in new product and advertising development, telecommunications, internet and related markets, and has developed experience in political, financial and FMCG markets.

David Fanning

David Fanning joined Behaviour & Attitudes in 1997 following the completion of a Masters in Philosophy of Irish Studies in NUIG.

 

A qualitative specialist, he has gained a wealth of experience across a wide range of markets, both in Ireland and abroad.

 

David became a Director and Shareholder of the company in 2006 and is a full member of both the Market Research Society and the AQR in the UK. He is currently also the Honorary Secretary to the Council of the Marketing Society in Ireland.

 

He has delivered papers on the merits of qualitative research both in Ireland and internationally.

Martha Fanning

Martha Fanning is a Director of Behaviour & Attitudes. After graduating with a B.A. from TCD and a Masters in European Studies from UCD, she started her career in market research. Following a two year stint in Lansdowne, she moved to Behaviour & Attitudes where she has been for the last 8 years.

Working across a range of FMCG, retail, healthcare and NGO clients, Martha tailors the research approach to best meet the specific project objectives; whether qualitative or quantitative, face-to-face, telephone or online.

John O’Mahony

Associate Director

After graduating from Trinity College, Dublin with a degree in Business Studies, John O’Mahony gained experience in financial services before joining brand consultancy Alexander Dunlop. There he managed and consulted on international research projects in the UK, Germany, India and USA.

In 2004 he joined Behaviour & Attitudes and designs and manages both qualitative and quantitative research for clients. The ability to deliver a dualist research approach and perspective to clients is a feature he finds particularly rewarding. His work has encompassed the broadest range of client categories and research types, including brand, business and corporate strategy.  He has worked particularly extensively in the areas of tourism, healthcare, food, media and leisure.

Phelim O’Leary

His original interest in Clinical Psychology and Psychotherapy continues, and influences his approach to qualitative research, in which he is a specialist. Phelim’s career in market research spans 25 years and he has been to the forefront of development of qualitative research in Ireland. He is the author of numerous papers on qualitative research, and is a past speaker at ESOMAR. He has also conducted many studies on an international basis for Behaviour & Attitudes.

 

Phelim has very significant experience in advertising research, alcohol, food brands, tourism and NPD. He is very keen on ensuring that brands understand the culture in which they live.

Luke Reaper

Luke is Deputy Managing Director and shareholder of Behaviour & Attitudes.

He has over 20 years experience in the Irish market. Prior to joining he was Deputy MD of TNS mrbi in Ireland, and also previously worked for Lansdowne Market Research.

Luke is a Psychology graduate of University College Dublin, with a B.A. (Hon) in Psychology and a Masters in Social and Organisational Psychology.

He divides his time equally between both qualitative and quantitative research and has accumulated extensive experience in virtually every sector, with particular expertise in Telecoms, Consumer (FMCG), Media, Financial, and Social issue research. He is a seven time winner of the Research Excellence Awards from the Marketing Society of Ireland, including the Grand Prix in 2011 and 2012.

In keeping with his love of human psychology, he is a member of the Psychological Society of Ireland (PSI). He is also a member of The Marketing Society of Ireland and the MRS in the UK.

Larry Ryan

Larry Ryan has spent his working life to date in market research, with fifteen years in leading Irish agencies and the two years prior to joining B&A (in 1997) as Communication Research and Planning Manager for the Guinness brand.

 

He works on both qualitative and quantitative studies and has a particular interest in alcohol, politics, the media, childhood development/parenting, telecommunications and finance.

 

He is a Director of and Shareholder in Behaviour & Attitudes and is the company’s representative to International Research Institutes (and one of its four Global Directors/Committee Members).

 

He has also served on the Council of The Marketing Society, and chaired its research committee.

Elaine Sloan

Elaine Sloan joined Behaviour & Attitudes shortly after its foundation in 1985. She has progressed through the ranks to the point where she became a Director and Shareholder in 2000.

 

At this stage, Elaine has 20 years of research experience working both on quantitative and qualitative research projects. Over this time, she has worked on the development of many new product areas and here the ability to mix research methodologies has been particularly useful. Elaine has taken projects from their concept stage, through product testing, pricing, brand positioning, advertising and promotional activity – helping at all stages from concept through to launch and long-term brand maintenance.

 

Elaine is particularly interested in finding new and different ways to undertake research projects. In recent times, this has involved longitudinal approaches, filmed depth interviews in home, telephone recruitment of niche users and other novel product testing methods.

 

On a day to day basis, Elaine is involved in a wide range of tracking studies, category management in a broad number of grocery categories, food and beverages, medical and health projects, finance, shopping, radio, and property projects. These projects utilise the full toolbox of research methodologies.

Emma Danaher

Emma joined Behaviour and Attitudes in 2006 to manage our CATI Unit.

She worked as a ‘Face-to-Face’ Supervisor with Lansdowne and Millward Browne Market Research in Ireland in 2005/2006.

She has over 5 years experience working in different CATI units in Ireland (MRC, Lansdowne and Millward Browne).

Emma oversees all telephone projects from initial proposal to end of fieldwork. The quality of our fieldwork is paramount and hence Emma briefs the Supervisors and Assistant Manager on all projects. She rigorously implements all quality control procedures to ensure we adhere to the MRS/ESOMAR Code of Professional Behaviour in relation to interviewing. We are also members of AIMRO and the MRS Company Partner Scheme in the UK. And along with Assistant Manager is involved in training CATI staff.

She also co-ordinated fieldwork only projects for a range of multi-national clients.

Emma has a B.A. in Communications from Dublin City University and a Masters in Film Studies, University College Dublin, 2003.

Graham Wilkinson

Graham Wilkinson graduated from Trinity College with a Business Studies degree in 1967, and started his career as Product Development Manager with Kilkenny Design Workshops (a semi-state design consultancy).

 

Graham joined IMS in 1973 and was appointed a Director in 1978. During his time with the Group, he also established and ran Ulster Marketing Surveys.

 

As a founding partner of Behaviour & Attitudes (1985), Graham is strongly committed to a multi-disciplinary, flexible, team approach to marketing research.

 

A declared ‘generalist’ he believes that the research contribution to decision-making is significantly enhanced by accumulated and shared experience.

 

A member of ESOMAR since 1988 and a former Chairman of the Marketing Society in Ireland, Graham has had particular involvement in brand and advertising development, corporate image studies, food and drinks, retail and automotive research.

Louise McGrillen

Louise McGrillen, Director of Face to Face Data Collection is the most experienced Field Director in the country.

 

Louise heads up a team of field managers, full time supervisors and 200 part-time interviewers responsible for all face to face and quantitative interviewing.

Louise has been Fieldwork Director on all of the major media surveys conducted in Ireland for at least 5 years in most instances:-

 

TAM Establishment Survey (Random Probability)

The JNRS (Random Probability)

The JNLR (Quota control)

The JNIR (Quota control)

The JNOR (Quota control)