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B&A ensures the highest possible standards by doing as much as possible in-house, and striving for excellence in every aspect of what we do.

About Us

B&A

Who are we? We are Behaviour & Attitudes, Ireland’s largest independent Market Research company, successfully growing and evolving since 1985.

We offer a comprehensive suite of tailor made quantitative and qualitative methodologies and advise our clients on all aspects of consumer behaviour and its implications. B&A is wholly owned by its management team, all of whom are active researchers.

Our Approach

Every marketing problem and issue is different. We don’t believe in ‘shoe-horning’ client problems into particular products or methodologies. Rather, we bring our wealth of research experience and intuitive understanding of brands and people to devise the approach we feel best works. This could involve qualitative learnings, quantitative skills or a mixture of various approaches.

Representation

We are members of AIMRO and ESOMAR, and adhere to their standards as well as those dictated by top tier membership of MRS. We are long term members of International Research Institutes, enabling us to share and work with an unrivaled global network across more than 30 countries.

Certification

Behaviour & Attitudes place the utmost importance on security of data.
The company has been certified for information security policies and procedures based on the International Standard for information security management systems (ISO/IEC 27001:2013).

This standard was introduced to ensure the confidentiality, integrity and availability of Company information. As part of the programme Behaviour & Attitudes are committed to conducting on-going internal audit services and risk assessments against the requirements of the Standard for security management.

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A copy of our certificate can be accessed by clicking on the logo above.

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More Info

B&A

Knowledge

We have consulted on everything from start-ups to established brands and can apply a vast wealth of knowledge from our accumulated experience.

Experience

Our 10 Project Directors have a combined 230 years’ experience.

Control

Our 3 Senior Field Managers have more than 25 years each supervising field practices.

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36 Syndicated omnibus surveys

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60 Telephone interviewers

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13,000 online panellists

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Up to 1,000 Focus groups a year

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10 Qualitative moderators

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Network of close partners in 36 countries

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40 Full time staff

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5 Data Analysts

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7 Fieldwork Supervisors/Managers

Bricks and Mortar

B&A

We have purpose built, high quality viewing facilities at our offices in Milltown, Dublin.

– Immediate ‘in the moment’ experience.
– DVD copy, MP3 audio and/or transcript of group available.
– Online streaming access if required.
– Workshop and breakout session rooms in-house
– Full boardroom set up for main workshop session adequate for 14+ participants.
– 3 separate break out session rooms, each comfortable for 6-10 participants.

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Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Maggie Matthews

Before landing in B&A in 2017, Maggie spent over 8 years working in the UK, …

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Maggie Matthews

Elsa Butler Rees

Elsa began her career in market research with iReach Insights where she worked as a …

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Elsa Butler Rees

Brian Keegan

Data Analysis Executive

Brian Keegan

Nicola Fortune

Field Supervisor

Working with Researchers & Field Interviewers

Nicola Fortune

View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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