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About

We are Ipsos B&A, Ireland’s leading research & insight agency. We are experts in market research, helping our clients to solve the problems they face using bespoke approaches informed by many years’ experience. Ipsos is the successor of MRBI which started out in 1962, and Behaviour & Attitudes has been in business since 1985. The combination of the two agencies brings a blend of expertise and specialism with unrivalled local and international resources.

What we do

Knowledge may be power, but understanding is what gives you an advantage. Our expertise lies in interpreting what people think and do, harnessing those insights to better prepare you for the challenges you face.

Effective research that delivers strong, actionable insights is the product of innovation. At Ipsos B&A we apply intelligence with a unique blend of imagination and lateral thinking. Our diverse team is one that possesses both years of experience and the energy of youth, employing methodologies that range from the tried and tested to the experimental and new.

Explore our Research Techniques
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How we do it

Each of our clients is different, with unique challenges to overcome. We create bespoke research strategies powered by expertise and intelligence.

Discover Ipsos B&A Models
Awards

We are pioneers in qualitative and quantitative methodologies. B&A has been recognised a record 35 times by the Marketing Society of Ireland. We are also winners of The Media Awards 2023 and the Irish Sponsorship Awards.

2023

Best Research Initiative GOLD with RTE Media sales

— The Media Awards 2023

2023

Best Use of Research

— Irish Sponsorship Awards 2023

2022

B2B Dept of Finance Credit Demand Survey

— Marketing Society Awards

2021

COVID-19 and its Implications For Brand Growth

— Marketing Society Awards

2020

Customer Experience Research Softening the Blow

— Marketing Society Awards

2019

CXX (Customer Experience Excellence) Transforming an Organisation

— Marketing Society Awards

2019

Brand Development & Strategy

— Marketing Society Awards

2018

Product Innovation & NPD Research

— Marketing Society Awards

2018

Public Policy & Social Research

— Marketing Society Awards

Ipsos B&A Art Collection

For over 30 years, Behaviour & Attitudes has invested in and supported the arts. Ipsos B&A are proud of this partnership with the Graphic Studio Dublin, which has produced a collection of over 100 original limited edition works and are determined to continue this initiative. Ipsos B&A is a proud Gold Ambassador of the Abbey Theatre.

Explore the Ipsos B&A Art Collection