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Money, banking and commerce have immeasurably changed in a generation and our research has helped financial institutions keep abreast of public and customer needs. We have helped a range of organisations ensure that their offer is formulated in a way that makes sense and is in tune with customer priorities. We have helped with the roll out and positioning of new technology, financial instruments and product portfolios and in the development of advertising and marketing activity to best contextualise these for the public. Our work involves the general public, staff, intermediaries, regulators and other stakeholders; many audiences, many approaches, many challenges. Our approach in financial services promises the clarity, freshness and creativity that distinguishes our work in fmcg and consumer goods development, positioning and evaluation. Talk to Ian, Elaine, Martha, Neil, Larry, David
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.